E-Commerce Website for Pinch of Pretty, Customized Crafted Accessories & Decorative, Delhi/NCR
After initial consultation with Shweta Kshetrapal (Founder, Pinch of Pretty), it was evident that a custom solution will be required. An elegant frontend that oozed creativity and vibrancy was the need of hour. Company’s vision demanded an easy and relaxed UX. ‘Happiness’ was the repeatedly emphasized key word & that is what we felt delivering this project.
Shweta Kshetrapal, CEO, Pinch of Pretty:
"One of the key reasons we chose TechKnowTen for our project was similarities between the two companies. TechKnowTen exhibited the same vigor & love for their work as ours. An environment which didn’t curtailed creativity was exactly what attracted us. We had few bumps initially but conversions & business went up thanks to the TechKnowTen team. A ‘Happy’ customer in a nut shell”
TechKnowTen were tasked with Brand Development & Management along with E-commerce portal and social media management. The team got down to work with establishment of a brand truly representative of the company. A UI & UX that was inconvenient to the users made us unhappy too. We also set out to make a website portal that was equally functional and robust.
Deliverables include:
- Brand Management
- Website Development
- E-Commerce Portal
- Social Media Marketing
- Paid Advertisement Campaign
Pinch of pretty were vague about the ultimate project implementation. Countless meetings & discussions later we accurately gauged our clients need to the best of our ability.
Our team of designers & developers built a custom Website solution. An integrated-payment gateway and backend integration were tailored to our clients’ requirement.
A comprehensive brand management was undertaken for the company. We also undertook a social media campaign showcasing the niche nature of products delivered by our partner ‘Pinch of Pretty’. Paid ads campaign were the final frontier to establish our clients as a reputed organization through conversions, sales 7 repeat sales.
The complete journey from a ‘Happy’ & ‘Creative’ organization to a thriving successful company is what drives the team at TechKnowTen. Pinch of Pretty, a project that is fondly remembered for its challenges & fruits.
